Edit Decision List

Still Photo's of the group on the shoot

Photo One -

 

This is a picture of myself doing the role that was given to me as director, to make sure that I am responsible for all filming and  using the camera at all times. This photo was taken while filming the first scene of our advert, which was in Sidney Stringer Academy cafe. 

Photo Two - 

This picture of Warda and Minha doing the role that they were delegated to do, which was to be in charge of equipment/ props that were needed for our TV advert. This photo was taken outside within the premises of Sidney Stringer Academy grounds, when after filming when equipment/ props had to be sorted out and returned. 

Shooting Schedule And Shot List

Shooting Schedule

Shot List

Establishing shot
Pan to table
mid close up
Close up of just face
mid again to see him dance and see evryone around him
esablishing shot of everyone dancing
then a far shot of when everyone stops and goes back to normal
extreme close up of bottle in boys hand

Production Meetings and production log

Production Meetings

Diary Log Meetings: 

First week : 
Monday 8th April: we all allocated each other jobs in order for all the work to get done, so on the 
Warda; I had to start go to the locations and find out what kind of risk there might be and then she had to come back to the group with the findings. 
Minha; went to the locations that we chose and took pictures with her phone and came back and showed the rest of the group, then went onto blogger and wrote about her findings 
Syran; went off and started the treatment for our production and then came back to the group to feedback what she had wrote.

Second week: After we met up at least twice, we came together for the third time and discussed what we were going to do next.  
Wednesday 10th April:
Warda; Has to make sure that her work is up to date and that she asks everyone in the group what i am missing and what needs to be done, for me to make the deadline.
Minha; went and started drawing the storyboard and asked everyone in the group for their input on how the storyboard should be set out. 
Syran;  started to come up with the over voice script that we decided to have in our TV advert

Third week: After we had made sure our coursework was up to date and that we as a group were ready to start filming.  
Thursday 11th April: 
Warda;must take photos of everyone on set of our TV advert and also to take pictures of our group setting up the camera and the lighting on set as well. 
Minha;Has to make sure that her work is up to date, and that shes asked everyone in the group for help on completing her work and making sure she makes the deadline that is set.
Syran;  while everyone else is on set and helping out, Syran will use the camera and film what needs to be filmed. 

Fourth week: 
We got all of the footage we managed to film and start editing what we have
Monday 15th April:
Warda; Has to make sure that her work is up to date and that she asks the group for help on finding out what work she needs to do in order for her to meet the deadline that has been set.
Minha; goes on her account and starts to import all of the footage we have done on to premier pro and start cutting and editing certain clips, while everyone else is either finishing off work that is incomplete or needs to be tweaked.  
Syran; Has to make sure that her work is up to date, and that if her work is incomplete that she completes it by the end of the the lesson.

Fifth week:
finish off the editing and make sure our work is up to date.

 Monday 29th April:
Warda; I have to make sure that my work is up to date and that i have checked my work over. also i have to print my work out with the template and make sure that either someone from my group looks at it or i hand it in. 
Minha; has to look over her work and make sure that her work is completed to the best of her ability and she has to print out her work with the template and hand it in. 
Syran;  must have completed her work to the best of her ability and that she has printed her work out using the template and hand it in. 

Production Roles

We are delegating  the roles and responsibilities to one another to make sure that each one of us has something to do and contribution to the whole production of the advert.

Roles

The role of  camera women and also editor will go to Syranpreet -  this means she is in charge off filming the advert and the different shots used and also assist with the editing.

The role of director and editor will go to Warda - this means she is in charge off  directing the scenes and making sure every runs smoothly and also to assist with the editing.

The role of props and set manger and editor will go to Minha - this means she is in charge off  making sure that the props needed are all there and that the set is the way the director wants it and also to assist with editing.

Camera Diagrams highlighting camera set ups

Story board

These are copies of are original story board, within the boxes are different scenes and what happens in them. There are 9 scenes in our advert all together and within each drawing shows what will happen in the summed up. also it shows what kind of shots we will use, for example in scene 1 we will be doing an establishing shot and also in scene 4 we will be doing a close up of the boys face and exceptions and reaction. 

Risk Assessment

This is our risk assessment, it includes all the potential skills that could happen and what we should avoid when filming out advert. We followed this risk assessment effectively and no one when filming was hurt.

Permision for location and music

Permission for music:

Dear Sir or Madam,

Re: Permission to use song 

I’m writing to you to ask for permission to use your song for our BTEC Media project, as we are media studies students from Sidney Stringer Academy. Our media project consists of producing an fake advert for a product. For our advert we want to use your song the 'Harlem Shake' within our advert.We would much appreciate it, if we were granted permission to use your song within our production. and 

Yours faithfully

Syranpreet Rai, Minha Aktar, Warda Ridwan

Permission for location:

This is a location agreement between my group and  Head chef Ian who is in charge of the cafe. Withing the agreement it states that our group is allowed to film within the cafe and within the dates seen on the agreement. 

Recce photos of chosen locations

Location One - Cafe 

We chose this location as it was ideal for us and also connected with the advert that we were filming. As the theme for our advert was based in a school environment with children around and the location of the cafe, fitted in well with this as the cafe was a social and break out area where the children came to socialise and enjoy food. Also the cafe is wide an spacey enough for us to film and move things around to make an ideal scene. 

Location Two - Under bridge 

The second location we chose was outside an under the bridge. This location was big enough to fit all the people involved in our advert. Also there was plenty of room for the camera to pan and get all different types of views. 

Casting photo and agreement

Actor one

We then auditioned Shaukat for the lead role and we were going to pick him to be the lead role but due to injuries. But we then came up with an idea to use him for the over voice instead, as he had a strong voice. 

Actor two

The second actor that we auditioned was Kamil for the role of the lead as well; he was unsuccessful due to poor acting skills because he was very nervous and jittery.


Actor three

This is the first actor we auditioned Gift, for the role of the lead. But unfortunately he was unsuccessful because as he was older he looked too old for the part, but also he lacking confidence and emotion in front of the camera. 

Actor four 

The finally we auditioned Anwar for the lead role and he was successful, his acting was perfect for the role and he was just what we were looking for, as he was the right age and looked young. 

Agreement 

Budget

Budget 

Locations used:

Sidney Stringer Academy Cafe 

Sidney Stringer Academy Play ground

As we are students from Sidney Stringer Academy we did not need to play a fee to use the locations. But if we were to pay to hire the locations we will have to follow this guide line below:

Research into location fee's

http://www.film-locations.co.uk/pages/fees.php  

Location Fees payable to the Location owner

Below is a fee guideline showing what your property might earn should it be selected to work on a film, tv or photoshoot production:

Feature Film Productions	From £750 - £5,000+ per 12 hour day
Television Dramas	From £500 - £3,000+ per 12 hour day
Documentary filming	From £400 - £1000+ per 12 hour day
Photoshoots	From £500 - £1500+ per 10 hour day
Television Commercials	From £1000 - £3000+ per 12 hour day
Music Videos	From £500 - £3000+ per 12 hour day

We needed each of our locations for 2 hours. All together we have filmed for 4 hours. So the hire would have cost us around 1000 pound for professional hire for the day.

Additional costs:

Camera hire - The camera we used to film was the Nikon D700, these are the hiring prices: 

We needed the camera for filming for around 4 hours. All together to hire the Nikon would be £60 pound for day hire.

Research info

http://www.hireacamera.com/cameras/detail.asp?model=157

Tripod hire - The tripod we used to film was an Velbon basic, these are the hiring prices: 

We needed the tripod to keep the camera steady and keep a good height and to pan. we needed the tripod for around 4 hours, all together the to hire the tripod would be £5.00 pound for a day hire.

Research info

http://www.hireacamera.com/camcorders/detail.asp?model=55

Mis-en-Scene

Locations: 

The location we have chosen  to use for our advert to be placed is in the our school cafe and also outside under the bridge. The reason why we decided the cafe  is because they had a counter  for the purchases of our smoothie and if we move the table and chairs  there would be enough space to use for our advert. We also decided that outside under the bridge was a good ideal as we wanted a much more bigger space for the dancers to dance in and to add in some random shots from some where else. These are pictures of the location that we will be using to do our filming, we will film with and without the tables and chairs. Also outside under the bridge photos. 

Props:

These are the props that we are going to use in our advert.

   

  

The first prop will be the costumes.The reason why we will be using costumes is its humorous and different and gives the advert the element of fun and random.these are things we wanna aim for in our advert as it will make our advert a lot more eye catching and well recognised. The costumes will come into the advert when everybody starts doing the Harlem shake we want it to be outrageous and fun so we decided that random people who where dancing would wear pieces of costume.

The second prop is the bottle. We will be using a plastic bottle as a prop, as it will be  rapped with our brands logo and become our product. We need this so that when we start filming our advert we can include the bottle in the advert to show the brand and the logo. 

Music:

To have our music playing loud, we are using one of the sports youth clubs stereo so we can have the music playing out loud and clear for our dancers.

The Script For Over voice

At the near end of our advert we will put an overvoice in to state our slogan and to let the audience its out in the stores already.

Actor voice: Shaukat Saleji
Script:
Shaukat: (excited, emthusastic, loud)  when bottle is shown - Stay cool. Stay refreshed. Stay juicin

 Shaukat ( excited, enthusastic, loud) at the end of the advert -Now avalible in stores near you!

Synopsis

The objective of this advert is to promote our product; Juicin.

The advert will begin with a boy, who walks into the school cafe and buys our product drink 'juicin'. As he walks away from the counter, he will then sit at a table on his own while around him people are carrying on as normal socializing, walking by, sitting eating and unaware of the boy. After this frame the boy will then open the drink and then take a sip of the smoothie after this mid shot of the boy taking the drink, it will go into a close up of the boy and the amazement within his facial expression and the excitement. the boy will then get up from the table and with a lot of enthusiasm will start dancing there then will be an over voice of music the boy dances to. As the boy is dancing the music drops and then everyone around him will start dancing and have different pros on such as helmets, fluffy scarfs, oneise and sunglasses. while everyone is dancing there will be a mixture of different shots from above, side view and font view. To close the scene we will the have mid close up of the boy closing the lid of the drink and after he does this everyone around him goes back to normal and do what they were doing before and the props will be gone. Then To end the advert there will be a voice over that says a our slogan 'Stay cool. Stay refreshed. Stay juicin' and then there will be a picture of the bottle with the logo on it.

Lines of appeal: it gives parents the re-assurance that their children are drinking healthy, our product gives self-importance and pride to our consumers and its persuasion and pose, it is a reward power which promises some positive benefit. 

Treatment

Our product is a new healthy smoothie which contains all the 5 a day, its called: Juicin

Whats different about our product from the rest is that not like the other smoothies that only come in one flavor per bottle ours comes in fusions of different flavors for example kiwi and strawberry and also apple and pineapple. Its also very nutritious and high in fiber and delicious.    

The target audience that stood out to us and would benefit a lot from our product was young adults and children from ages 7 to 16. We choose to aim our product at these ages, other than an older audience because there wouldn't be much interest in our product from this audience as  the name and the colors and slogan of our product is very child orientated and this isn't what an older audience would look for. 

The packaging that we chose that would be suitable for our product and target audience, the packaging colors will  be very bright cheerful and summery colors such as bright yellows, limey greens and vibrant oranges. The product will be in a bottle shape and will have a screw lid and around the bottle there will be the logo which will be central on the packaging. Around the logo will be a fruit bowls on either side and behind the logo will be a fruit of any kind depending of the drink or example if it was a lemon and pineapple smoothie then there will be a lemon and a pineapple behind the logo and the fruits will be in cartoon form drinking the drink. Also on the back of the packaging there will be a guide and information about what is in the drink and what is the energy, fats, sugar, salt and fiber levels to show buyers what is in our product.

The lines of appeal for our advert are that it gives parents the re-assurance that their children are drinking healthy, as in the advert the child buys a healthy smoothie drink. Our product gives self-importance and pride to our consumers we incorporate this into our advert as we show how happy and energetic the child is in our advert. The advert is also a comedy and be humorous to promote our product and make it fun for viewers to watch and it will raise awareness for our product. It is a reward power which promises some positive benefit. This will also be included in out advert because the child will always be enthusiastic and happy and healthy. 

The advert will start with an realist narrative as the advert will focus on the child, then it will turn into an anti-realist narrative because when the child opens the lid of the drink a noise which would be heard from the bottle and then the unusual and bizarreness of when everyone starts to  dance.The aim of our advert is to grab attention of the audience as our advert is fun and different and it will be memorable and its eye catching. The persuasive techniques we will be using to gain attention will be the unusualness of the advert and the slogan which has a jingle to it. the labeling of our advert will be fun, bizarre, unique and memorable.  

The slogan that we have chosen is 'Stay cool. Stay refreshed. Stay Juicin'. We chose this slogan as its repetitive catchy and memorable . It also ties in with our product and coolness of the product and the refreshment the product gives to the consumers. Also the Harlem shake dance used in the advert will be recognizable fro the viewers and remind them of our product. The advert will also include an over voice of an enthusiastic, loud and funny american sales voice to state the slogan and the product. We chose an voice like this to go with our product because its attention grabbing, humorous, in powering and the hits the target audience.    

The price of our product is 80p for a single bottle which is  affordable and reasonable, but also will be bottles that can be brought in packs and will be sold at a higher price depending on the amount of bottles. the product will be in all supermarkets and even sold in schools and local shops. The advert would appear on child like channels during the daytime. For example, Channel 5, ITV, Channel 4 and E4.

Resarch Report - Product Response

We presented our group idea to our class, to gain imformation and to hear the responses for our product. The information that we got would help us alot as we would then know what the public wanted and how we can make it more appealing to them and if there is anything they didnt like about the product. With the information given, we can then work on the bad reponses given to us and improve them to better our product.

After we presented our product these are the questions that we asked:

What did they think about this product?
We asked the group about there opinions about the product and we recieved lots of different views and opinnions but the most common response was that they liked the idea of this product and that the benifits of this product was that it is a healthy nutrious drink to keep you going through the day.

Would they use this product?when asked this question the group told us that they would use this product as it was healthy and nutruious. they also said it would be a great for children as its has all of your 5 a day in it and it can help children get healthly and give them a natural engrgy instead of a sugar rush.
How much would they expect to pay?
The group were not looking to pay to much for this prouduct and they asked if it would be sold in packs. but overalll repsonse was that they would pay within 1 pound to 1.50 per bottle.  

What did they like about this product?
They liked that it was healthy drink that it had a great slogan and logo. but also they liked the idea of the product being for children and that it had all of the 5 a day in it. Also liked that you could have more then one favour as it can in a range of different flavours.

What didnt they like about this product?
They didnt like that it was high in price because they didnt want to pay to much for the product and that it wouldnt be sold in packs as they didnt want to just buy one bottle for around 1.50, they rathered that it was sold in 3's or 4's for about 3pound.