My original idea
Name: Cool Fresh Gum
Slogan: ‘Freshen that breath with Cool Fresh’
Target audience:
People who go through the day, working and are at school and still want to keep their breath smelling nice throughout the day. An Age groups between 10 – 50 anybody who chews gum.
Color scheme: Cool white and light blue
Price: 60P
Line of appeal:
My idea is to create a chewing gum called Cool Fresh Gum. My idea to advertis this product is to create a advert that includes either a celebrity indorsment who showes the product and to say the slogan. Another idea I have is to show the public trying the product anf ilming the good reactions, and put it into a documentary style of advert with facts about the chewing gum and the benifits.
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